
(Xabi Alonso. Photo Credit: Vanguard News)
Chelsea boss Xabi Alonso has voiced strong opposition to FIFA’s proposal to sell a stake in World Cup commercial rights, stressing that football must prioritize fans over corporate interests.
The former Spain international backed UEFA’s pushback against FIFA’s plan to privatize parts of the tournament’s operations, calling the idea a threat to the spirit of the game.
Speaking during Chelsea’s pre-season tour in Sydney, Alonso emphasized that football’s essence lies in its accessibility to supporters, not private investors seeking profit.
He referenced the recent World Cup as a prime example of football’s global appeal, arguing that shifting ownership models could erode the sport’s traditions and alienate loyal fans.
UEFA has warned of a potential boycott if FIFA moves forward with the proposal, asserting that decisions affecting the game should not be driven solely by financial motives.
Despite backlash, FIFA remains committed to discussions, claiming the initiative could unlock up to $4.2 billion in additional revenue.
Alonso, part of Spain’s triumphant 2010 World Cup campaign, expressed optimism that football’s governing bodies will reject privatization to keep the sport inclusive and universally loved.
He highlighted how major tournaments like the World Cup, Champions League, and Premier League thrive because they unite communities—a dynamic he fears could weaken under private control.
The controversial proposal would need majority backing from FIFA’s 38-member Council and its 211 member federations.
In his managerial debut, Alonso led Chelsea to a thrilling 6-4 victory over Western Sydney Wanderers earlier this week.
The Blues will next take on Tottenham Hotspur in an all-Premier League friendly clash in Sydney.
