David Ochayi
(Ex-BBNaija Star Queen Atang. Source: Punch News)
Queen Mercy Atang, a former Big Brother Naija contestant, could be making history soon after her viral bread-inspired ensemble at the 12th Africa Magic Viewers’ Choice Awards (AMVCA) caught the attention of Guinness World Records.
The official Guinness World Records Instagram account teased a potential record attempt in a comment on her post, alluding to the existing “largest wearable cake dress” category. Queen swiftly responded, showing her enthusiasm for the possibility.
Her bold fashion statement, featuring a dress mimicking loaves of bread along with a matching accessory, has dominated online discussions long after the event, sparking debates in both fashion and entrepreneurial circles.
Currently, the world record for the largest cake dress belongs to Natasha Coline Kim Fah Lee Fokas of SweetyCakes GmbH, who set the benchmark in Bern, Switzerland, on January 15, 2023, with a 131.15kg creation.
Queen’s outfit was more than just a fashion choice—it was a strategic branding move to highlight her bakery business. She proudly declared herself a “bread mogul,” using the high-profile event to promote her brand.
In a bold follow-up, she sent an open letter to MultiChoice Group and Africa Magic, suggesting an “Entrepreneurs’ Night” at future AMVCAs—a stage where Nigerian business owners could showcase their ventures innovatively.
The bread dress has since gone global, earning mentions from international fashion critics and inspiring a surge of AI-generated brand-themed outfits among online creators.
While some Nigerians criticized the look as excessive, marketing experts praised it as a masterstroke in brand visibility, propelling Queen and her bakery into worldwide recognition.
