Media Team
Renowned filmmaker and former Afrobeat artist JJC Skillz has opened up about his bold shift from the music business to Nigeria’s thriving film industry.
In a candid conversation on Channels TV, he shared insights into his career evolution.
He explained that age and a desire for reinvention pushed him to explore storytelling in Nollywood after years of musical success abroad.
Even with his achievements—like trailblazing the UK music scene with Big Brovaz and the 419 Squad—starting fresh in Nigerian cinema meant overcoming industry gatekeepers.
“I’ve directed music videos for decades—even my hit ‘We Are Africans’ was my own creation.
“But after ‘African Gang’ in 2011, I knew the youth-driven music world wasn’t my future. Nollywood called me. I wanted to tell deeper stories.
“Rebuilding wasn’t easy. Being an outsider, doors slammed shut. Gatekeepers questioned my place in their space,” he revealed.
Thankfully, industry heavyweights like Deyemi Okanlawon and Funke Akindele recognized his vision, offering crucial support.
Yet, JJC highlighted another hurdle: Nigeria’s cinema revenue model stifles filmmakers with unfair profit splits.
He painted a grim picture—cinemas allegedly claim up to 70% of earnings, while taxes slash what little remains for creators.
“It’s exploitation. We pour passion into films, but lion’s shares go elsewhere. After taxes, crumbs are left. Distributors vanish—we’re left carrying the entire load,” he expressed.
The withdrawal of streaming giants from Nigeria has worsened uncertainty, leaving filmmakers questioning financial returns.
“Streaming was our last hope—now it’s gone. Investing feels risky. How can creativity thrive like this?” he lamented.
Despite challenges, JJC insists on elevating quality, even guaranteeing refunds if viewers dislike his films.
“Audiences deserve excellence. I risk my reputation with satisfaction guarantees—because artistry shouldn’t suffer from bad business,” he stated.
His Nollywood rise includes directing fan favorites like Industreet, Jenifa’s Diary, and the blockbuster Omo Ghetto: The Saga.
Now, with Hakeem: Seeking Justice, JJC showcases next-level action, proving his growth as a cinematic storyteller.
