Grace Effiong
Nollywood star Iyabo Ojo has weighed in on the heated debate about unconventional film marketing strategies in the entertainment industry.
A growing controversy has emerged among filmmakers, with some criticizing the trend of actors and producers using dance routines and comedy skits to generate buzz for their projects.
The dispute escalated when acclaimed director Kunle Afolayan publicly stated he wouldn’t resort to such promotional tactics, directly referencing actress Funke Akindele’s energetic marketing approach. This sparked a fiery online exchange between the two industry heavyweights.
Taking to Instagram, Iyabo Ojo challenged traditional norms while promoting her latest film. She questioned rigid industry standards and encouraged creators to embrace whatever promotional methods deliver results for their projects.
Check out her thought-provoking post below:
