Economic Downturn Impacts Nigeria's Streaming Revenue – Producer Sarz Discusses (Video)

 Sarz

Acclaimed Nigerian producer Sarz (real name Osabuohien Osaretin) has shed light on the stark contrast in music streaming payouts between Nigeria and Western markets like the United States.

During a candid discussion on the Afropolitan podcast, Sarz revealed that while artists earn $3,000–$5,000 per million Spotify streams in the U.S., Nigerian creators receive just $300–$500 for the same milestone—despite similar promotional costs.

“The payout difference is staggering,” he emphasized. “Promoting a track in Nigeria demands the same investment as abroad, yet the returns are a fraction of what Western artists make.”

The producer attributed this gap to economic disparities, noting that subscription fees in wealthier nations reflect their stronger purchasing power. While Nigerian audiences passionately consume music, limited disposable income restricts premium streaming adoption.

Sarz remains optimistic, stating: “Our creative industry thrives despite systemic challenges. As the economy improves, so will opportunities—streaming included. Until then, we’re maximizing what we have.”