Gbenga Adebayo
Renowned gospel artist Nathaniel Bassey has opened up about his decision to keep the viral Hallelujah Challenge free on YouTube despite its massive global reach.
During a recent live session of the ongoing worship movement, the singer shared a divine revelation behind his choice.
Bassey disclosed that he received clear spiritual guidance against monetizing the platform, a stance that has drawn criticism from some quarters.
“I’m facing backlash for not capitalizing on the Hallelujah Challenge through YouTube monetization. But I won’t—God hasn’t instructed me to,” the worship leader stated firmly.
The acclaimed minister also raised alarm about fraudulent individuals exploiting his ministry by creating counterfeit pages to illegally stream and profit from his live worship sessions.
“Imposters are hijacking our live feeds, setting up fake accounts to monetize the challenge. It’s shocking how far some will go for financial gain,” he revealed.
Originating in 2017, the Hallelujah Challenge has evolved into a global phenomenon, attracting millions of worshippers worldwide through its powerful midnight intercession sessions on social media platforms.
Industry analysts suggest the worship program could generate hundreds of millions in revenue if monetized, given its unparalleled digital engagement across continents.
Despite the potential financial windfall, Bassey remains steadfast, emphasizing that the initiative was divinely inspired as a platform for worship, not commercial gain.
Oluwaseun Adeyemi
