Burna Boy's 'I Told Them' Tour Sets Record as Top-Grossing by an African Artist Ever
Burna Boy’s groundbreaking ‘I Told Them’ tour has shattered records, becoming the most lucrative concert series by an African artist, amassing an impressive $30.5 million from 302,801 attendees across 22 shows in Europe and North America.

Burna Boy

Nigerian superstar Burna Boy has made history with his ‘I Told Them’ tour, securing its place as the highest-grossing tour by an African musician.

Data from a leading tour analytics platform reveals that the tour generated a staggering $30.5 million in revenue, with over 302,000 tickets sold during 22 electrifying performances in major cities across Europe and North America.

“Burna Boy’s ‘I Told Them… Tour’ has officially set a new benchmark, becoming the highest-earning Afrobeat tour ever, pulling in $30.5 million from 302,801 tickets sold,” the platform announced.

Adding to his historic achievements, Burna Boy also set a new record for the highest-grossing single concert by an African artist, earning $6.147 million from 58,973 fans at London Stadium on June 29, 2024.

The North American leg of the tour contributed $15.19 million from 152,378 tickets across 16 shows, while the European segment brought in $15.27 million from 150,423 attendees over six performances.

While Burna Boy dominates the Afrobeat scene, Taylor Swift’s ‘Eras’ tour remains the highest-grossing tour in music history, generating an unprecedented $2 billion from 149 shows spanning 21 months—surpassing Elton John’s previous record.