2baba Shares His View: All Music Has Unique Purpose, No Artist Is Untalented (Video)
The iconic Nigerian musician 2Baba challenges perceptions of talent in the music industry, dismissing the notion of “wack artists” in a thought-provoking interview.

2Baba

Nigerian music legend 2Baba, born Innocent Idibia, has sparked discussions about artistic merit in the modern music scene, rejecting negative labels placed on emerging artists.

In a candid video interview, the “African Queen” hitmaker argued that artistry should never be dismissed as “wack,” emphasizing that success hinges on strategic branding and audience connection rather than talent alone.

He stated, “Music is crafted to move people, to spark something within them. The term ‘wack artist’ is a myth—every creator has a unique voice.”

“Some of the industry’s biggest earners aren’t necessarily the most skilled, but they’ve mastered the business side. It’s not just about raw talent; it’s about presenting that talent effectively.”

“No musician pleases everyone. Success ultimately comes down to marketing, positioning, and finding your tribe—those who naturally connect with your sound.”